网购福音－Amazon 即将贩售 Nike 鞋款

作为一间在全球跨国的电子商务企业，Amazon 由当初始于线上书店，到将商品走向多元化，成为目前是全球最大的网际网路线上零售商之一。刚刚 Amazon 这个电子商务巨头便公布了新企划，便是即将在线上贩售 Nike 的鞋款产品，这声明发出后帮助了 Nike 的股价大涨百分之二。而即将和 Nike 的合作伙伴关系更会获得约五亿美元的收益。

Taking this step would give Nike direct economic exposure to a large and fast growing distribution channel, while improving the brand presentation and expanding access to millennia,” Goldman Sachs’ Drucker Mann tells BoF. “We expect pressures on bricks and mortar retail for the foreseeable future to result in pockets of inventory excess.