Tom Ford 取消纽约时装周发布会并对当下时尚产业日程安排与系统制度强烈不满

继退出伦敦时装周后，Tom Ford 日前又宣布取消自己在 2 月 18 日的纽约时装周发布会，并称将会在今年 9 月一齐发布 2016 秋冬系列男、女装。更为重要的是，Mr.Ford 强调所有产品在秀场发布会之后会马上上架。他对时尚产业当下的系统制度与日程安排强烈不满，甚至称其为过时理念，矛头指向「秀场发布会产品需经过四个月之久才面向公众发售」的问题。此外，Ford 还强调此问题会大大降低秀场发布会对销售力的推动作用（见以下原文）。Tom Ford 的观点已经得到如 Burberry 等品牌的赞同，也许时尚产业秩序会很快迎来一场小变革？让我们拭目以待。

In a world that has become increasingly immediate, the current way of showing a collection four months before it is available to consumers is an antiquated idea and one that no longer makes sense. We have been living with a fashion calendar and system that is from another era.

Our customers today want a collection that is immediately available. Fashion shows and the traditional fashion calendar, as we know them, no longer work in the way that they once did,” he added. “We spend an enormous amount of money and energy to stage an event that creates excitement too far in advance of when the collection is available to the consumer. Showing the collection as it arrives in stores will remedy this, and allow the excitement that is created by a show or event to drive sales and satisfy our customers’ increasing desire to have their clothes as they are ready to wear them.